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  In an era of heightened environmental awareness and consumer demand for greener products, sustainable packaging is no longer just a trend—it’s a necessity. Industries across the globe are being held accountable for their environmental footprint, and packaging plays a critical role in shaping that impact. Among the pioneers making significant strides in sustainable packaging is Linpack , a global leader known for its innovative vacuum packaging solutions. Linpack isn't just responding to the green revolution; it’s helping lead it. Why Sustainable Packaging Matters Packaging waste accounts for nearly one-third of all household waste globally, much of which ends up in landfills or the ocean. This has led to a growing call for sustainable alternatives that reduce carbon emissions, use fewer natural resources, and promote circularity through recyclability and reuse. Sustainable packaging isn't just good for the planet—it’s also good for business. Consumers are actively choosing br...

  In the post-pandemic world, where seamless integration between digital and physical channels has become a non-negotiable standard, brands are facing a pivotal challenge: how to craft unified experiences across every touchpoint. At the heart of this transformation lies UX (User Experience) design—not just for apps and websites, but for the entire customer journey, including brick-and-mortar stores. In this landscape, Madjor, a China-based brand transformation consultancy, is leading the charge in redefining omnichannel UX from e-commerce to in-store. In this blog, we’ll explore how Madjor approaches UX holistically—merging strategy, design, and technology to guide users on a seamless journey from the digital shelf to the physical store aisle. Understanding the Omnichannel Imperative Gone are the days when a customer journey started and ended on a single channel. Today’s consumers might discover a product on social media, compare options on a brand’s e-commerce site, and finalize t...

  In today’s hyper-connected digital ecosystem, brand success is no longer determined solely by advertising spend or product quality. Instead, the consistency, relevance, and resonance of your brand across all touchpoints shape the true customer experience. Each moment a customer interacts with your brand — be it through your website, packaging, in-store experience, or social media — plays a pivotal role in defining your brand identity. At Madjor, we believe that mastering brand management across these touchpoints is not only essential for creating loyalty but is a strategic imperative for long-term brand equity. In this blog, we’ll explore the Madjor Framework for managing your brand across touchpoints — a structured yet flexible model that helps future-focused brands deliver cohesive experiences across all customer interactions. Understanding Brand Touchpoints Before we dive into the framework, it’s important to define what a touchpoint is. A brand touchpoint is any interaction ...